With over a decade of experience in residential land sales, Andy Soetedja has been appointed to the new role of Watsons Reach Estate Manager. Bringing a deep understanding of Melbourne’s growth corridors and a genuine passion for helping buyers make confident property decisions, Andy is the friendly face that will greet you on your land buying journey at Watsons Reach.
Andy began working in the residential land sales industry in 2011, building extensive experience across Melbourne’s west and north. His involvement with Resi Ventures dates back to 2012, when he worked builder side delivering House & Land packages at a completed community in Melton.
He later assisted with townhome developments in South Morang, before moving into a more direct land sales role at Accolade Estate in Rockbank. These projects provided hands-on exposure to estates at various stages of development, from early releases through to established communities.
We spoke with Andy about his new role, and the Sunbury area:
What are you most excited about for Watsons Reach?
I’m excited for Watsons Reach, as much like my Accolade Estate in Rockbank, there are quite a few things happening, including plans for a nearby train station, and the recently upgraded flyover for the train line. This will make access to get to Melbourne a lot more convenient, and with the short distance amenities, makes it a great area to live and invest in.
Any insights on how popular this area is going to be?
There is still quite a number of undeveloped pockets in the Sunbury corridor, and it is starting to show, with quite a number of developments opening up from small to large, within the area. The fact that most estates here now have very little stock available for purchase also speaks for itself. I think before you know it, this corridor will start to grow, and people will be saying “I remember when there was nothing here!” just like all other suburbs that boomed.
What is your favourite part of the role as an Estate Manager
Helping people with their journey into their first home or investment. It’s a very nervous time for purchasers, especially with that many zeros in the price. As I like to tell people, this purchase is a commitment to working for the next 30 years.
I take pride when people tell me they remember when I helped them through their journey, and how it’s worked out for them very nicely.
Advice for anyone looking to buy in 2026?
When is the best time to buy? Yesterday. When is the next best time? Now. Especially for first home buyers, it should be about what you can afford, and where you’d like to be.
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